The New Power Couple of Digital Transformation
Generative AI and robotic process automation (RPA) are the new power couple of digital transformation and business process management. Just look at the numbers. According to a report from Goldman Sachs, GenAI could boost global labor productivity by more than 1% per year and could attract investment exceeding $200 billion by 2025. Meanwhile, while active in a far narrower field than all-pervasive AI, the RPA market is set to exceed $14 billion by 2029 . The collaboration between GenAI and RPA represents a significant leap forward for business automation. Together, they offer a powerful toolset for handling a wide range of tasks, from routine operations to creative problem-solving. Imagine a financial institution using RPA to automate transaction processing while leveraging GenAI to generate insightful financial reports and forecasts. Similarly, a marketing department could use RPA to streamline campaign management while utilizing GenAI to craft engaging content tailored to different