Digital Transformation Journey

In the previous blog " AI revolutionizes FMCG industry innovation - Part1 ", we discussed how the consumer-packaged goods (CPG) industry, traditionally a stable investment, has faced challenges like rising production costs and complex logistics in recent years. To stay competitive, industry leaders have embraced digital and AI innovations to enhance productivity across the value chain. By employing AI algorithms for sales forecasting and demand sensing, these companies can analyze historical sales data, market trends, and external factors to predict consumer demand with high accuracy. This results in optimized production schedules, reduced waste, and better inventory management, ensuring products are available when and where consumers need them. Additionally, AI tools analyze consumer buying patterns and sentiments, providing insights for personalized marketing strategies and enhanced customer engagement. Automated targeted marketing and market trend tracking powered by AI ...

Over the past decade, the Consumer Packaged Goods (CPG) industry, historically known for delivering consistent value at reasonable margins, has faced significant challenges such as rising production costs, expanding supply chains, and complex logistics. To maintain their competitive edge, industry leaders are focusing on enhancing productivity across the value chain and embracing disruptive digital and AI innovations. Initially slow to adopt digital technologies, CPG companies have realized that digital transformation is crucial for future success, as evidenced by a study from Bain & Company linking technology leadership with improved business performance. The study revealed that leading Fast-Moving Consumer Goods (FMCG) companies that invested in technology over the past five years have experienced higher share prices, revenue, and profit growth. These companies are leveraging AI-led design modeling and innovation, with 25% experimenting with these technologies, and 50% deployin...