AI revolutionizes FMCG industry innovation - Conclude
In the previous blog " AI revolutionizes FMCG industry innovation - Part1 ", we discussed how the consumer-packaged goods (CPG) industry, traditionally a stable investment, has faced challenges like rising production costs and complex logistics in recent years. To stay competitive, industry leaders have embraced digital and AI innovations to enhance productivity across the value chain. By employing AI algorithms for sales forecasting and demand sensing, these companies can analyze historical sales data, market trends, and external factors to predict consumer demand with high accuracy. This results in optimized production schedules, reduced waste, and better inventory management, ensuring products are available when and where consumers need them. Additionally, AI tools analyze consumer buying patterns and sentiments, providing insights for personalized marketing strategies and enhanced customer engagement. Automated targeted marketing and market trend tracking powered by AI ...